Guerrilla Marketing activities for your business will always pay dividends· We don’t use tricks or strange code or methods that will get you banned· We use experience combined with a great deal of common sense and the knowledge of what works and will continue to work!
A smallish budget and a need to spend it wisely- a common cry from the small business· But small budget does not mean ineffective – you just need to be specific, memorable¸ unusual and have a lot of energy·
Be Specific· I think the most important thing to do is ensure that you are aiming at actual potential customers· If you are auto repair guys – you have a head start as most people have cars nowadays so you would think it was easy· But¸ make sure that you are aiming at people who own the kind of cars that you repair – be that make of car¸ age of car and/or income level· If you are selling items or services aimed at mums with small children then advertise there· Similarly if you are aiming for purchases from the affluent young or the baby boomers – then advertise where they will see it·
Be Memorable: Second consideration is what you want to market – Have a service or product – or make one up – that you can explain in a few words· Try something like ”Bridal Makeup” or ”First Car Service” or “Baby Blues Cure”·
Notice how the name explains it all· Try and offer something that will be appealing and that no one else is offering· It is far easier to sell a particular service on a small marketing budget than it is to sell all that you do! Identify your company with good branding – one that sticks in the mind – like ”The Spanner Man”¸ ”The service you can trust”¸ ”Blushing Brides”¸ ”The Lawn Man” , “The Pool Guy”, “Posh Wash”- you get the idea.
Be Unusual: Adverts do not need to be in magazines, on websites or on the radio. Think of more unusual places to put your company and product information in front of people. The guy who put adverts onto coffee cup “sleeves” thought out of the box and made a fortune.
Be Energetic: Get printed some posters in 4 colors – about the size of a paperback book – is the most versatile size. Make sure they explain your offer and are easy to read, include graphics and not too many words. Don’t forget your contact phone number, address, web site and company name.
At MarketingGuerrillas.com we aim to help you market your company within a tight budget! At last advertising for companies just setting out with little capital.