If you are setting up your new business or thinking of doing so very soon Biz Guru can help you turn your dream into reality with
The Father of Guerrilla Marketing in Jay Conrad Levinson. In his popular book Guerrilla Marketing (1984) he defines guerrilla marketing as “an unconventional way of performing promotional activities on a very low budget.” Sometimes called stealth marketing, the aim is for the potential customer to be unaware that they have been marketed to. Nowadays guerrilla marketing tends to embrace all low cost marketing undertaken by smaller and more entrepreneurial companies.
True guerrilla marketing tends to be more creative and unconventional than normal marketing and it is this that makes the marketing message more memorable and less like advertising. The skill is to get your subtle message welcomed by the target audience.
Learn more about how to market your business easily and more importantly within a tight budget.