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  • Guerrilla Marketing for the Small Marketing Budget
  • Guerrilla Marketing for the Small Marketing Budget
  • Guerrilla Marketing for the Small Marketing Budget
  • Guerrilla Marketing for the Small Marketing Budget
  • Guerrilla Marketing for the Small Marketing Budget
  • Guerrilla Marketing for the Small Marketing Budget

Branding

Branding And Your Business

Your business brand says a lot about you and your business· If you create a strong brand image¸ it will elevate you above your peers and provide a good model for your product and service development as well as a sound foundation from which to expand your business·

So what is Branding?

Many people think that having a logo and maybe a short description of their services is all they need to set up their brand· This is not so· Your brand encompasses all that your business does¸ from first contact with your potential customers through to how your products are defined and sold·

Your brand is what defines and describes your business· Look at any two different companies that compete in the same market and look at how people recognize and remember them·

For example look at Rolls Royce and Toyota – they both sell cars but each company is known for a different reason· Someone looking for a car on a budget would not go to Rolls Royce – yet both sell their cars on reliability·

Clearly more people would aspire to purchase a Rolls Royce¸ but many also be happy to purchase a Toyota·

Look again at the perceived value of a brand· Why is the iPod the desired MP3 product when other brands have similar properties and reliabilities? People perceive the ipod to be superior and are willing to pay more for the pleasure of owning one· Indeed many people would not consider any other purchase· This is clever branding by Apple who marketed their product as being very desirable to certain markets·

I Don’t Have that Kind of Money – So Why do I Need to Create my Own Brand?

The main reason¸ has to be to differentiate yourself¸ but it also makes the promotion of your company and development of your products so much easier· There are thousands of new businesses and many times more web sites· You need to:

  • Set yourself apart from the competition
  • Make yourself memorable so that people will either look for your business or choose you above your competitors·

When introducing your business to a new customer¸ your brand should go before you and communicate much of what you want to say·

Your products are easier to define and design¸ if you center them around your brand definition· For example we have PowerPacks that include everything you need to set up a specific type of business· Thus we sell The AdSense PowerPack¸ The Affiliate PowerPack and The Entrepreneur PowerPack· Thus we take this concept and produce the products to fit this brand image· We are known for our PowerPacks which helps with our sales·

So How Do We Create Our Own Brand Then?

You brand must say:

  • Who you are
  • What you do
  • How you do it
  • What the benefits of using your business are

You brand MUST establish your company and build your credibility with your prospective customers·

Are you having problems standing out from the crowd?
Do you want your potential customers to recognize you?You need·······

Powerful Brand Building

Your business brand says a lot about you and your business· If you create a strong brand image¸ it will elevate you above your peers and provide a good model for your product and service development as well as a sound foundation from which to expand your business·

Ask yourself these questions:

1· When your potential customers are searching around for a solution to their problems or needs – don’t you want to be the business they seek out?

2· Do you want your current and past customers to remember you and know where to find you when they want to buy again?

3· Do you want your products¸ goods and services to be instantly recognizable with little explanation?

4· Do you want your company to be understood and recognized by the people you want to sell to?

5· Do you want your marketing and sales process to be more effective¸ easier and quicker?

If you answered YES to any or all of the questions above – you Need to understand how to brand your business·

Many people think that having a logo and maybe a short description of their services is all they need to set up their brand· This is not so· Your brand encompasses all that your business does, from first contact with your potential customers through to how your products are defined and sold·

Powerful Brand Building

  • Takes you step by step through all the things you need to do to define, establish and utilize your brand·
  • Explains in detail all the branding issues and processes you need in order to establish a memorable and effective brand·
  • Gives good examples of all the various steps·
  • Provides easy to understand with lessons to learn from some mega brands such as Coca Cola, Marlborough and Disney· Including mistakes that they made that you should avoid·

This packed ebook is written by an entrepreneur – for the entrepreneur and is written in an easy to understand format – helping you understand and more importantly put into action – what could be a complex idea·

Be professional – be successful – be profitable – Ensure that your company is both memorable and stands out from your competitors·

If you are serious about getting your business recognized – be it click or brick – then you need to Brand your business· A difficult concept – but one that will reap dividends in the near future·

$17.00




Why such a low price? Branding is so important that we want as many businesses as possible to have the opportunity of obtaining powerful branding·

P.S. You can brand your business, your web site and yourself using Powerful Brand Building